Teams at BM Digital

Lead and scale a global influencer organization to build a high-quality creator network, improve creator success and earnings, operationalize whitelisting and creator-driven performance, partner with Growth/Creative/Client Services, implement AI and systems for efficiency, and develop teams and KPIs to turn creator marketing into a predictable growth engine.

Build and own Advantage HQ's B2B demand generation system: define target segments, channels, and KPIs; convert the CRM into a revenue engine with segmented journeys and personalized nurture; raise inbound lead quality and conversion; produce high-impact B2B content and case studies; and align marketing with setters and sales to drive qualified meetings, pipeline, and revenue. Operate strategically and hands-on, using AI and data to optimize campaigns and CRM-driven follow-up.

Lead paid media growth across a portfolio of DTC clients, owning aggressive Meta scaling, full-funnel strategy (Meta, Google, TikTok), creative strategy direction, senior client relationships, and team development of paid media analysts and creative strategists.