Teams at Cadence (cadence.care)

Leads Cadence’s unified marketing organization, building demand generation and ABM programs targeting health systems and enterprise healthcare buyers. Owns paid marketing, SEO/AEO, website optimization, lifecycle and customer expansion marketing, marketing technology, funnel attribution, and pipeline reporting. Partners across sales, revenue operations, product, data, communications, and brand to drive measurable revenue outcomes. Builds and mentors a distributed team, prioritizing demand generation talent and future product marketing capabilities.

Lead strategy, roadmap, and execution for AI-powered patient workflows within the APCM product line. Define and launch features for scheduling, medication refills, navigation, and logistics while partnering with engineering, design, clinical, care delivery, and patient success teams. Drive product discovery, prioritize opportunities, balance automation with human oversight, and optimize outcomes through experimentation, analytics, and operational metrics.

Lead Cadence’s visual brand expression across executive presentations, enterprise sales materials, websites, reports, print collateral, patient materials, and events. Translate complex clinical data, AI capabilities, and operational outcomes into clear visual narratives. Maintain brand guidelines, templates, asset libraries, and lightweight design systems while partnering with Marketing, Sales, Communications, Product, Partnerships, and Clinical teams. Own high-visibility design initiatives and ensure consistent, polished brand execution across digital and print touchpoints.