Teams at Citizens

Build and manage a branch-based wealth management practice by conducting client discoveries, creating tailored financial plans, growing relationships through referrals and partner engagement, and leveraging internal specialists for investment, insurance, and estate planning services.

Lead technology category sourcing and strategic negotiations to drive cost savings, vendor management, and total cost of ownership improvements. Develop commodity strategies, manage spend activity, lead cross-functional sourcing initiatives and contract negotiations, provide category expertise, and use analytics to identify savings and improve supplier performance while partnering with business stakeholders.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.