Teams at Cordance

Own the full sales cycle for new business acquisition across Cordance’s SaaS portfolio, from prospecting and discovery through demonstrations, negotiation, and close. Build ROI-based value propositions, manage multi-stakeholder deals using MEDDPICC, maintain accurate HubSpot CRM data, forecast pipeline performance, and collaborate with SDRs, Sales Leadership, Marketing, and Customer Success to drive growth and successful customer handoffs.

Leads portfolio-wide revenue expansion across existing SaaS customers through cross-sell, upsell, renewals, retention, and lifecycle strategies. Aligns sales, product, and operations teams across multiple business units, builds expansion pipelines, improves forecasting and CRM visibility, refines packaging and pricing, and establishes scalable playbooks, KPIs, incentives, and organizational structures. Builds and manages a high-performing expansion organization focused on net revenue retention and customer lifetime value.

Own and administer HubSpot CRM and Marketing Hub, supporting Marketing and Sales Development processes. Translate stakeholder needs into requirements, documentation, user stories, and tickets. Analyze data flows across CRM, ERP, quote-to-cash, integrations, and data platforms; identify dependencies, risks, and data-quality issues. Triage requests, support integrations and business-unit onboarding, maintain SOPs, and improve system adoption, workflow efficiency, data integrity, and user experience.