Teams at CrossFit, LLC

Own the strategy, roadmap, and execution for CrossFit’s Education products, including learner experiences, course registration, content delivery, learning platforms, and credentialing. Partner with Engineering, Design, Marketing, Operations, and Education leadership to prioritize investments, navigate legacy systems, improve measurement, run growth experiments, and deliver measurable learner and business outcomes.

Owns CrossFit Education partner relationships and contractual performance from negotiation and onboarding through renewals or exits. Manages agreements, obligations, compliance, partner communications, performance reporting, participant feedback, and corrective actions. Coordinates cross-functional teams across Operations, Analytics, Product, Content, Marketing, Finance, and Legal while tracking registrations, revenue, course volume, renewals, satisfaction, and partner commitments.

Leads global community marketing for CrossFit’s affiliate network, overseeing affiliate communications, lifecycle programs, resource toolkits, international marketing, events, campaigns, media activation, engagement, retention, budgeting, vendors, and performance reporting. The role develops localized strategies, manages cross-functional and in-market partners, promotes conferences and CrossFit Games activations, and uses analytics and research to improve affiliate growth, sentiment, and retention.