Teams at Directive Consulting

Lead copy-focused creative strategy for B2B and enterprise technology campaigns. Develop messaging territories, campaign concepts, headlines, CTAs, landing-page narratives, and testing recommendations. Partner with designers, paid media, sales, growth, and account teams to turn briefs into performance-oriented creative. Support pitches, speculative work, case studies, and campaign testing while establishing scalable creative processes, review rhythms, and message libraries tied to business outcomes.

Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs such as DV360 and The Trade Desk, analyze performance, troubleshoot delivery issues, and provide reporting and recommendations. Serve as a client-facing strategic partner, coordinating with creative, analytics, and account teams to achieve performance goals for B2B and SaaS clients.

Leads campaign strategy, creative concepting, messaging, copy direction, and performance creative testing for B2B and enterprise technology clients. Develops creative territories, headlines, CTAs, landing-page narratives, campaign briefs, and case studies while partnering with designers, paid media, sales, growth, and leadership. Supports new-business pitches and establishes a scalable, revenue-oriented creative practice grounded in hypotheses, testing, learning, and business outcomes.