Teams at DIRECTV

Lead a product marketing team to develop and execute retention strategies that reduce voluntary churn. Use financial modeling, A/B testing, and cross-functional collaboration to prioritize investments, build business cases, and oversee implementation to meet churn and cash flow targets. Communicate results to executives and guide long- and short-term strategic initiatives.

Accountable for on-time delivery of DIRECTV product roadmap across Satellite, Gemini managed hardware, and BYOD platforms. Serves as escalation authority with Engineering VPs, leads a multi-Director manager-of-managers organization, manages vendor relationships and a multi-million-dollar engineering budget, oversees Program Increment planning and delivery governance across hundreds of epics and thousands of features.

Lead product development for large, complex products and enhancements. Define roadmap, translate customer and market requirements into detailed software features, build business cases, manage budgets, coordinate with architects, development leads, UX and PMs, and oversee software delivery lifecycle and third-party services.