FramesDirect.com

<p><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Since our launch in 1996, FramesDirect.com has become a hotbed for research and development in optical technology. Not only was FramesDirect.com the first company to sell eyewear online, we were also the first to sell prescription lenses online. Later, we became the first company to sell progressive lenses online, as a result of a groundbreaking mathematical formula developed by the doctors. More recently, we were the first company to develop a virtual eyewear try-on tool and online frame sizing technology.&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Lots of things have changed over the years here at FramesDirect.com, but one thing hasn't changed: our commitment to quality and to providing you with the best customer service available anywhere.&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Our Commitment to Excellence&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">Today, FramesDirect.com continues to set the standard for purchasing eyewear online by never wavering on our four core principles:&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">1) Use only the highest quality lenses&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">2) Provide excellent customer service&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">3) Offer the best selection of premium-brand eyewear&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">4) Sell eyewear at a fair price without sacrificing quality&nbsp;</span><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><br style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;"><span style="color: rgb(51, 51, 51); font-family: Helvetica, Arial, sans-serif; line-height: 17px;">From day one, Dr. Cooper and Dr. Hodgson have been committed to never selling a pair of glasses they wouldn’t wear themselves, thus ensuring that customers get nothing less than the very best when they shop on FramesDirect.com</span></p>