General Motors
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Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Lead execution of Adobe Campaign/AEP/AJO product roadmaps to enable enterprise marketing use cases. Drive cross-functional delivery, platform setup, integrations, audience/segmentation, journey orchestration, and adoption. Translate business priorities into requirements, manage dependencies and risks, mentor junior PMs, and align stakeholders to deliver scalable MarTech solutions and improve customer data capabilities.
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Own the GM Energy customer web experience: define roadmap, write PRDs, manage backlog, work with engineering/UX/marketing, lead digital merchandising, run A/B tests and personalization, analyze funnel metrics, and deliver improved acquisition and conversion.
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Lead GM's enterprise transition from Microsoft 365 to Google Workspace as the product expert and adoption champion. Define vision, roadmap, and adoption priorities; gather user and business requirements; partner with engineering, vendors, change management, and enablement; create presentations, demos, training, and rollout plans; track KPIs and adoption metrics; and continuously collect feedback to drive product improvements and enterprise adoption.
