Teams at Generous Brands

Design and execute creative assets across packaging, retail, trade, out-of-home, ecommerce, paid media, PR gifting, and campaigns for multiple consumer brands. Develop packaging concepts, scalable visual systems, mood boards, and brand guideline applications. Manage revisions, collaborate with project managers and stakeholders, organize assets, and deliver high-quality work on schedule across digital and print channels.

Provides category management and analytical support for CPG brands and customers. Manages syndicated data and product databases, develops customer scorecards and recurring shopper reports, analyzes POS and market trends, creates planograms, and delivers category insights. Supports sales teams and smaller accounts with assortment analysis, competitive tracking, customer presentations, and category reviews.

Leads consumer product innovation for Health-Ade, from trend identification and concept development through commercialization, launch, and activation. Coordinates cross-functional teams across R&D, Finance, Supply Chain, Sales, Insights, Design, Legal, and Regulatory. Develops business cases, evaluates consumer and market data, manages project risks and timelines, and supports product storytelling, retailer presentations, experiential marketing, sampling, and influencer programs.