Teams at Givelify

Owns Givelify’s organic social media strategy, content creation, publishing, community engagement, and audience growth. Develops campaigns, creates audience-focused content, manages online communities, engages with donors and organizations, monitors trends and sentiment, and responds professionally to public feedback. Uses social listening, analytics, AI, and testing to improve performance. Reports on KPIs and campaign impact while collaborating with marketing, content, creative teams, external organizations, and community advocates.

Leads product positioning, messaging, customer and market research, competitive analysis, business cases, roadmaps, validation pilots, and go-to-market strategies. Partners with product, sales, customer success, and marketing teams to launch products, drive adoption, and optimize performance using metrics such as usage, NPS, ARPU, LTV, and donor consistency.

Creates, edits, refreshes, and optimizes content across blogs, emails, presentations, and campaign assets. Conducts keyword research and SEO audits, manages CMS content, supports marketing campaigns, and measures performance using KPIs and analytics. Collaborates with Creative, Product Marketing, Brand, Customer Marketing, and other stakeholders to develop compelling, customer-focused stories and ensure content aligns with brand voice and business goals.