Teams at Hearst

Manage customer lifecycle for digital advertising clients, optimize campaign performance using data analysis, advise on SEO/SEM/social strategies, drive retention and upsells, coordinate internal teams for campaign execution and revenue forecasting in Salesforce.

Lead marketing for Hearst Austin Media’s portfolio of wellness, lifestyle, food, music, and community events, especially the Cap10K. Develop social, video, email, digital, community, merchandise, and experiential campaigns that increase registrations, attendance, purchases, and repeat participation. Build relationships with local groups, creators, businesses, and influencers while capturing event content and representing the brand at planning meetings, activations, and event activities, including evenings and weekends.

Design, build, test, and maintain cloud-native microservices, APIs, and event-driven workflows using TypeScript, Node.js, and AWS serverless technologies. Integrate modern services with legacy WordPress and PHP systems, develop secure and scalable APIs, troubleshoot production issues, write automated tests, and contribute to infrastructure as code, observability, documentation, code reviews, and on-call support.