Teams at Kraken Digital Asset Exchange

Build and maintain automated organic growth pipelines translating SEO/AEO strategy into workflows: keyword ingestion, content brief generation, CMS deployment, LLM visibility monitoring, alerting, QA of AI-generated content, and extending automation to CRO, onboarding, and localization.

Define and spec automation workflows for paid growth, translate workflows into agent automations, QA agent outputs, refine AI-generated creative, codify rules and guardrails, monitor and continuously improve cross-channel growth systems.

Lead consumer lifecycle strategy and execution across email, push, and in-app channels. Build and run complex CRM campaigns, analyze performance, run experiments, and automate journeys to drive product adoption, engagement, retention, and revenue. Collaborate with product, data, CRM ops, and compliance/legal to ensure regionally compliant marketing.