Teams at Launch Potato

Lead end-to-end performance creative strategy: write production-ready briefs, develop and maintain a backlog of concepts, analyze performance data to inform creative playbooks, manage UGC creator pipeline and relationships, and drive cross-vertical testing and iteration across formats.

Lead creative strategy for performance-driven digital content: write production-ready briefs, develop and maintain concept backlogs and playbooks, analyze paid performance to inform creative, manage UGC creator pipeline end-to-end, and drive cross-vertical testing and iteration to maximize ad performance.

Lead BI Developer owns reporting infrastructure end-to-end, building standardized, trusted dashboards and LookML models, analyzing messy third-party data, partnering with Yield/Paid Media/Account teams to deliver actionable performance marketing insights and retrospective analyses that drive business decisions.