Teams at Maslow Media Group

Lead subscriber lifecycle and engagement marketing for a streaming subscription product. Build omnichannel, personalized campaigns (email, SMS, web, in-app) using CRM automation (Braze preferred), design automated journeys, run tests and analyses, partner with CRM, analytics, product, and engineering, and present ROI-driven recommendations to senior leadership to drive retention, upsell, and revenue.

Lead retention and lifecycle marketing for a subscription streaming client: translate marketing strategy into technical requirements, design and run testing roadmaps, build KPI dashboards, drive engagement/upsell/personalization programs, partner cross-functionally (CRM, Analytics, Product, Engineering), and present strategic recommendations to senior leadership to reduce churn and grow subscriber lifetime value.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.