Moov Financial Mission, Purpose & Impact

In one sentence, why does the mission matter to your team — and what decision did it guide recently?

We’re driven by our mission to make moving money as easy as it is necessary for everyone, and we know it matters because customers have been brought to tears by what our products enable them to do for the users they care deeply about. Honestly, I probably wouldn’t believe it if someone told me people get emotional over a product; it surprised us as well. For many, the ability to move money is what keeps their business running. That purpose guided our decision to focus on making in-person payments easier, leading us to become one of the few companies offering tap-to-pay functionality. Now, small and mid-sized businesses can accept payments directly through their phones, a simple and powerful proof of our mission in action.

Which community or customer initiative best demonstrates your mission — and how is it measured?

Our mission comes to life through one of our core values, Give First, which is giving without expecting anything in return. The clearest expression of that is fintech_devcon, an annual event we created for fintech builders to share knowledge that helps others build better, faster and with fewer mistakes. It’s entirely educational with no sales pitches, and we make all the session content freely available after the event, because we believe a rising tide lifts all ships. We measure success not by profit but by the caliber of speakers who volunteer to participate, the growing global audience and the stories we hear from developers who’ve built something better because of what they learned there. In 2025, we celebrated fintech_devcon’s fifth year, and it’s a true passion project making a lasting impact across the fintech community.

Do employees believe the mission is real? Share a moment or ritual that proves it.

One of the most powerful moments came during a recent industry event where our team was demoing a new product that helps banks and credit unions offer in-person payments to small and mid-sized businesses. For three straight 12-hour days, there was a line wrapped around our booth, and not one person on the team missed a beat. Every Moov employee, from sales and engineering to product and marketing, jumped in to answer questions, give demos, grab food for one another, and make sure every visitor felt cared for. Watching it all happen, I was emotional. It wasn’t me leading the charge; it was the mission. The team cared deeply about demonstrating how we make money movement easier for everyone, and despite their fatigue, their energy was palpable from the impact they were making. It was one of those moments where I thought, “This is it. This is why we’re here.”