Teams at Netlify

Own Netlify’s paid acquisition strategy, including channel selection, budget, agency management, paid search, paid social, retargeting, measurement, and ROI reporting. Build attribution and tracking infrastructure, define audiences and channel mix, and partner with Marketing Operations, Product Marketing, Lifecycle, and Campaigns to improve conversion and activation. Establish the paid program from the ground up and develop the roadmap for a future performance marketing team.

Own relationships for 120+ SMB accounts, managing engagement, product adoption, renewals, and smaller expansions. Track account health, renewal forecasts, usage data, and customer outcomes; identify expansion opportunities and share feedback with Product. The role requires customer outreach, objection handling, commercial conversations, cross-functional collaboration, and consistent follow-through, with mentorship for developing account management and negotiation skills.

Own the marketing operations foundation across automation, CRM, product data, analytics, attribution, lifecycle programs, reporting, experimentation, email deliverability, integrations, governance, vendors, and budget. Build scalable systems and self-service measurement that connect user activity to activation, conversion, and revenue. Partner with Growth, Marketing, Sales, Product, Data, and RevOps to improve customer journeys and operational quality while evaluating AI-enabled capabilities.