Teams at Netspend

Own the end-to-end lifecycle marketing strategy across onboarding, activation, engagement, retention, and win-back. Design and launch complex multichannel journeys, manage segmentation and martech orchestration, develop economically sound incentives, and lead experimentation using holdouts and control groups. Partner with Analytics on LTV and retention measurement, ensure regulatory compliance, and align cross-functional teams to deliver measurable incremental growth and customer value.

Reviews and edits marketing collateral, emails, FAQs, reprints, and special projects to ensure compliance with consumer regulatory disclosure requirements. Analyzes materials, communicates data-driven recommendations to marketing and product teams, and improves disclosure processes and libraries. Collaborates with colleagues and adapts to new technologies and databases in a fast-paced financial services environment.

Manage end-to-end recruitment across US and India, including sourcing, interviewing, candidate pipelines, offers, employer branding, and hiring-manager support. Track recruiting metrics, optimize ATS processes, and manage recruiting vendors. Provide secondary HR operations support through onboarding, employee records, HRIS updates, employee inquiries, compliance audits, process documentation, and engagement initiatives.