Teams at Optimal (formerly Effective Spend)

The Paid Media Manager drives strategies across paid channels, oversees client relationships, mentors junior marketers, and analyzes campaign performance to optimize results.

The Sr. Programmatic Advertising Manager will manage programmatic media strategy, campaign optimization, budget allocation, and collaboration with teams to drive client results.

Develop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.