People Inc.
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AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Leads a data science team focused on customer intelligence and personalization across digital products, apps, newsletters, and marketing channels. Develops lifetime value, segmentation, retention, recommendation, attribution, forecasting, and engagement models. Owns product funnel analytics and experimentation, including A/B testing and causal inference. Partners with Product, Marketing, Editorial, Data Operations, and Engineering to translate customer behavior into product improvements, measurable growth, and scalable data capabilities.
