Teams at Pilot.com

Lead GTM for Meridian targeting mid-market accounting firms: define segment strategy, own pipeline and messaging, build full-funnel programs, and partner with sales, franchise, and partner marketing to drive repeatable demand and measurable contribution.

Lead franchise-focused integrated marketing to acquire new franchise networks and drive franchisee adoption. Build and own pipeline forecasts, design multi-channel campaigns (paid, content, events, partnerships, outbound), partner with Sales and Customer Success, run marketing operations and attribution (Marketo), and test creative, high-conviction ideas to grow adoption across signed networks.

Senior individual contributor owning lifecycle-influenced pipeline and expansion revenue. Design and execute segmentation, triggered flows, and experiments from trial activation through post-sales growth. Partner with Data, Sales, RevOps, Product, and Consulting to operationalize propensity models, improve Lead→SQL conversion, run expansion plays, and implement AI-driven personalization and automation. Deliver weekly reporting and documented experimentation cadence to drive measurable pipeline and revenue outcomes.