Teams at A Place for Mom

Lead the product strategy and roadmap for organic and AI-mediated discovery, translating SEO and AI platform shifts into product decisions. Build measurement, PLG loops, and trust signals for YMYL content, partner cross-functionally, and launch new distribution surfaces to drive qualified organic acquisition.

Lead end-to-end product design for provider-facing workflows, partnering with product, engineering, research, and business stakeholders. Translate complex marketplace and operational requirements into intuitive provider tools, raise design system quality, mentor other designers, and experiment with AI-assisted workflows to accelerate prototyping and decision-making while maintaining trust, accessibility, and product outcomes.

Lead end-to-end product design for Consumer Experience across APFM properties; translate complex senior-care decisions into intuitive workflows; partner cross-functionally to define problems, success metrics, and scope; raise design quality and shared patterns; mentor designers; and experiment with AI-assisted workflows to increase design velocity and evidence-based outcomes.