Polygraph Media

<p style="margin: 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">Polygraph mines Facebook and other social data for customer insights valuable to large consumer brands and the agencies that serve them.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">We have a big data analytics system that tells us exactly how someone should optimize their Facebook marketing relative to their past performance, competitors, and how similar Pages perform on Facebook.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">We have analyzed over 110,000 Facebook Pages to date and counting.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">Our data science team takes it the next step and explains how social data lifts real world metrics that matter to a business, such as revenue, television ratings, merchandise sales, etc. This allows us to both increase revenue and establish long-term, recurring revenue relationships.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">We are integrating what we've learned into a semi-automated ads placement and management process with the Facebook Ads API, to which we were granted access in June 2013.</p><p style="margin: 0.75em 0px 0px; padding: 0px; border: 0px; font-family: 'helvetica neue', arial, helvetica, freesans, 'liberation sans', 'numbus sans l', sans-serif; line-height: 20.99993896484375px; font-size: 14px; vertical-align: baseline; color: rgb(51, 51, 51);">We target verticals that have statistically the highest Facebook engagement rates, and have major clients in all of them.</p>