Teams at Power Digital Marketing

Leads Power Digital’s Consumer Services division, owning client relationships, retention, expansion revenue, portfolio profitability, and new business. Manages Account Directors, develops talent, oversees lead-generation marketing strategy, and drives executive engagement across consumer-service accounts. Builds reporting and AI-enabled workflows, guides paid search, local SEO, call tracking, and attribution strategy, resolves escalations, supports pitches, and shapes go-to-market positioning. Partners with sales, data, media, activation, and innovation teams while forecasting churn, expansion, new business, and efficiency.

Own Power Digital’s annual events and experiential marketing strategy, including major industry events, executive dinners, client gatherings, and branded activations. Responsibilities include sponsorships, budgets, vendors, production, guest strategy, executive preparation, logistics, on-site execution, measurement, and follow-up. The role partners with marketing, sales, partnerships, and leadership to create differentiated experiences that strengthen relationships, generate pipeline, and expand brand presence. It also develops repeatable playbooks, performance frameworks, and AI-enabled workflows.

Own paid media campaign execution, optimization, reporting, budgeting, and client communication across social and search channels. Manage Meta, Google, YouTube, Bing, and LinkedIn campaigns while conducting keyword research, ad copy development, bid optimization, and performance analysis. Develop full-funnel strategies for eCommerce, lead generation, and B2B clients; present insights and recommendations; coordinate with internal specialists; and use AI tools to improve marketing processes and outcomes.