RethinkFirst
RethinkFirst Mission, Purpose & Impact
RethinkFirst Employee Perspectives
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission guided my team when we chose to focus on supporting providers who are committed to expanding access to care, even if it meant taking a more consultative route instead of the quickest win.
Which community or customer initiative best demonstrates your mission — and how is it measured?
One of the strongest examples of our mission in action is how we support applied behavior analyst providers by giving them tools that reduce administrative burden and improve clinical accuracy, which ultimately helps families receive higher quality care.
How RethinkFirst measures its mission in action
- Documentation time reduction
- Claims accuracy and faster reimbursement
- Clinician productivity
- Reduction in compliance errors
- Client progress
Do employees believe the mission is real? Share a moment or ritual that proves it.
Yes! Our mission shows up in roadmap decisions, not posters, and in customer stories shared in meetings. Product, sales and customer success teams meet regularly to review real feedback from board-certified behavior analysts, tech professionals and owners — and then prioritize work that makes their care delivery easier.
