Teams at Risepoint

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead cross-functional strategic initiatives, perform market and financial analysis, develop business cases and executive presentations, support corporate development (diligence, partnerships, integrations), establish performance metrics, and drive alignment and execution across functions to advance growth priorities.

Own day-to-day affiliate channel operations, budget allocation, vendor and agency management, campaign trafficking and QA, reporting, and roadmap/testing. Drive vendor sourcing, contract modernization, data integrity, and transition from agency-led to in-house management while identifying automation and AI opportunities.