Teams at Roo

Lead and scale a high-performing revenue organization for a veterinary marketplace. Own integrated revenue strategy, territory and capacity design, forecasting, GTM playbooks, enablement, CRM/tooling architecture, QA loops, hiring and talent development, cross-functional alignment, and performance-driven transformations to drive hospital and provider activation and growth.

Own and evolve Roo's frontend platform and design system to improve developer experience and consistency across web and mobile. Lead framework upgrades, React Native modernization, migrations to v2 components, tooling, AI-assisted workflows, and integrations so engineers, designers, and AI agents can ship faster with high-quality, consistent UI patterns.

Lead Roo's brand and integrated marketing team to develop strategy, creative direction, and multi-channel campaigns across content, social, PR, events, web, and paid channels. Oversee team growth, external partners, measurement, audience research, and thought leadership to strengthen brand narrative and community engagement within the veterinary market.