Teams at Silverback Strategies

Own strategy, execution, optimization, reporting, and growth for a portfolio of paid media client accounts across search and social platforms. Lead client relationships, campaign testing, performance analysis, cross-functional collaboration, sales enablement, and account retention. Mentor or manage junior team members while contributing to media product development, process improvement, and departmental best practices.

Leads strategic client relationships across a portfolio, owning client health, retention, revenue growth, performance analysis, delivery margins, and account expansion. Partners with paid media, SEO, measurement, creative, sales, and delivery teams to connect marketing performance with business outcomes. Identifies churn risks, resolves account issues, improves processes, develops cross-functional strategies, and communicates insights to senior client stakeholders. The role requires strong agency experience, paid media fluency, analytical reasoning, communication, resilience, and comfort with ambiguity.

Manage a portfolio of 4–6 SEO accounts, developing and executing organic search strategies, optimizing for AI and LLM-based search, analyzing performance data, and translating insights into actionable plans. Lead client relationships, reporting calls, content strategy, technical SEO roadmaps, and cross-functional collaboration. Required work includes topic clusters, pillar pages, internal linking, schema, content briefs, trend research, and hands-on AI search testing.