Teams at Smalls

Leads the vision, strategy, roadmap, and business outcomes for Smalls’ digital product, ecommerce experience, and underlying technology platform. Owns conversion, AOV, LTV, retention, and revenue performance while partnering closely with Marketing. Sets technical direction, oversees build-versus-buy decisions, and builds a high-performing product and engineering organization. The role requires deep consumer commerce, DTC subscription, ecommerce, Shopify, and executive leadership experience.

Own recurring FP&A activities including budgeting, forecasting, financial modeling, variance analysis, reporting, and close support. Partner with Operations and other functions to connect operational KPIs to financial results, coordinate accruals, and explain variances. Build automated reporting and scalable finance processes using AI, BI, planning, and ERP tools. The role supports the Strategic Finance Manager and offers growth toward Senior Analyst.

Lead the creative learning system for growth: centralize cross-channel insights, scale production (studio, UGC, whitelisting), build testing frameworks and reporting, translate ad learnings into site, funnel, and product recommendations, and align Growth, Brand, and Product teams to institutionalize winning creative.