Sprout Social Company Culture & Values

Describe your sales team culture in one word. Why did you choose that word?
Sprout Social has done phenomenal work in building a sales culture that is not only high performing but also extremely collaborative. If I had to boil our sales culture down to one word, “supportive” is what I’d choose. Not a day goes by where our team isn’t sharing best practices to help each other level-up or hopping on internal syncs to chat through tough scenarios.

At Sprout, we strive to embody our values every single day. Both internally and externally, our team aims to be a joy to work with, change the game and approach everything through an ‘all in, all together’ mentality. Weaving these values into our day-to-day sales roles allows all of us to put our best foot forward, both with each other and with our customers.

The best part? It’s not just the AEs, SDRs and BDRs that share this level of support and collaboration, but it’s something we experience heavily from all of our leaders, as well. Bringing leaders into our deals isn’t something we feel like we need to do; it’s something we truly want to do.

What are your team’s traditions or growth opportunities, and how do these traditions help team members connect, evolve and stay motivated?
One of my favorite traditions that has withstood the test of time here at Sprout is every new sales hire being paired with a peer mentor for their first two to three months of joining the team. Not only does this program help ensure new hires find success early in their Sprout career, it also allows for stronger individual and team collaboration to drive deeper connections with our colleagues.

Additionally, in the post-Covid world we’re all living in where many folks choose to work remotely, Sprout makes it a point for our teams to spend as much in-person time together as possible. From department meetups in both the first and second half of the year, combined with individual team events in between, our team gets so excited to spend time together at our Chicago headquarters.

As I mentioned above, everything at Sprout comes back to collaboration and support. From one-on-one partnerships to full team events, this level of teamwork allows all of us to bring our best selves to work day in and day out.

How does a strong team culture make you feel more connected to your day-to-day work?
There’s something to be said about organizations that foster a culture where folks feel accepted, heard and supported — and I’m so grateful to be a part of Sprout Social, where this rings true daily.

Having been at Sprout for six years, I’ve had the privilege of growing my career from the SMB team to the Large Enterprise team, where I’m currently a senior AE and team lead for our healthcare and life sciences vertical. Each team and leader that I’ve worked with at Sprout has made me more passionate about my day-to-day work, as we all want one another to be successful.

Whether you like to describe this iconic adage as ‘work-life balance’ or ‘work-life harmony,’ there’s a level of connectivity that exists at Sprout (thanks to our team) that drives motivation and happiness not often found in sales cultures. And the embodiment of being ‘all in, all together’ helps see this through.