Squarespace Innovation & Technology Culture

How does your team stay ahead of emerging technology trends while scaling fast?

We stay ahead of emerging technology by using it. Internally, we’re leaning on company-approved AI to help our teams research and prototype faster, which increases the pace of learning and execution. At the same time, we don’t chase technology for its own sake. We focus on where new capabilities can improve either the customer experience or the speed and quality of our product development.

What recent product or feature are you most proud of — and what impact has it had?

The recent product I’m most proud of is Blueprint AI, Squarespace’s AI-powered design partner. It was recognized by TIME as one of the Best Inventions of 2025. Blueprint AI provides customers with tailored recommendations for layouts, styling and starter content after a few simple prompts. I’m proud of the way it exemplifies our product philosophy of “design intelligence.” We think the best AI experiences combine technology with human design judgment. Blueprint AI doesn’t just generate something generic and leave the customer there. We give our customers a curated starting point that reflects both AI capabilities and Squarespace’s design point of view. The impact has been that we’ve made it much easier for customers to get past the blank page and get started, while still helping them create sites that feel distinctive and thoughtful.

How do you create a culture where innovation and experimentation are encouraged daily?

We work hard to establish a culture where experimentation is part of the work. A big part of that is making it accessible and fast to test ideas. We want teams testing rough ideas earlier, learning from them quickly and improving them collaboratively. Our goal is to reward curiosity and learning as much as we reward beautiful finished products.

Squarespace is evolving its platform for an AI-powered internet by helping businesses improve both discoverability and the customer experience. Through its partnership with Perplexity, the company is connecting AI-driven search with website creation, design and optimization so businesses can be found in modern answer engines and make a strong impression once customers arrive.

“Our partnership with Perplexity helps guide anyone creating a website towards our best in class platform, ensuring their sites not only get found in modern answer engines, but also that they stand out when visitors arrive at their site directly.”