Teams at Underdog

Lead marketing operations by building scalable systems, processes, and playbooks to plan and execute campaigns. Manage cross-functional coordination, timelines, launch readiness, measurement frameworks, dashboards, budget and resource planning, and continuous process improvement to ensure campaigns launch and perform effectively.

Lead paid social user acquisition for a consumer app: own strategy, execution, testing, and optimization across Meta and TikTok. Partner with analytics, creative, and platform account teams to validate attribution, forecast, and scale growth while running a structured experimentation roadmap. Monitor trends and translate performance data into executive-ready recommendations. WOOF WOOF

Run reactive stunt marketing end-to-end: spot cultural moments, pitch and build stunts rapidly, execute and capture content, distribute to high-impact meme/accounts, coordinate cross-functionally, and track performance (EMV, impressions, sentiment). Must already have an authentic online presence and feel for internet culture.