Teams at Underdog

The role involves owning the entire lifecycle of sports prediction markets, orchestrating data across platforms, managing live betting products, and driving analytics strategies to enhance user engagement.

Lead strategy and execution for paid search and programmatic user acquisition (Google UAC primary). Manage DSPs and networks, own testing roadmap, translate MMP/backend data into performance narratives, collaborate with Analytics, Creative, and Growth, and eventually manage and develop a direct report.

The role involves end-to-end project management for complex campaigns and video productions, utilizing AI tools and ensuring timely communications within a fast-paced creative environment.