Teams at VML MAP

Drive business architecture and process consulting engagements by mapping operating models, capabilities, marketing processes, roles, and decision rights. Develop improvement recommendations, operational playbooks, training materials, and change strategies. Facilitate stakeholder workshops, support adoption of new processes and tools, identify AI and automation opportunities, and coordinate end-to-end client workstreams across cross-functional teams.

Lead complex Adobe Martech and data projects, managing risks, scope, resources, priorities, technical dependencies, and stakeholder alignment. Provide guidance on Adobe architecture, data flows, integrations, and delivery strategy while standardizing project processes, mentoring and managing TPMs, supporting client pitches, and driving innovation and practice growth across global teams.

Lead B2B and digital strategy engagements for Fortune 500 clients, covering CRM, account-based marketing, lead management, omnichannel roadmaps, lifecycle optimization, and commercial transformation. Own executive deliverables, analyze performance metrics, build business cases and measurement frameworks, facilitate senior stakeholder workshops, guide organizational change, develop thought leadership, and support business development and account growth.