Teams at Weedmaps

Lead strategy and hands-on execution for paid search and intent-driven channels (Google Ads, Microsoft/Bing) to scale first-time shopper acquisition. Own bidding, budget pacing, experimentation (A/B & incrementality), creative testing, compliance in a regulated vertical, and cross-functional planning with Finance, Product, Data, Creative, and Media Operations to drive efficient growth and measurable marketplace impact.

Lead end-to-end paid social and creator acquisition strategy across Meta and emerging biddable platforms. Own budgeting, bidding, audience targeting, creative experimentation, influencer partnerships, compliance in a regulated vertical, and measurement (Branch/UTM, MMPs, GA4). Partner with creative, lifecycle, finance, and media ops to scale first-time shopper acquisition and optimize for downstream value while documenting SOPs and presenting learnings to leadership.

Own and optimize the B2C consumer lifecycle from first open through retention and win‑back across push, in‑app, and email. Build Braze campaigns and weekly newsletters, design A/B and holdout tests, leverage AI tooling for personalization and copy, track lifecycle KPIs, and partner with product, data, design, and brand to drive activation, retention, and incremental revenue.