Teams at Zenni Optical

Lead brand marketing strategy and integrated campaigns to drive awareness, acquisition, and revenue. Build long-term brand architecture, manage agencies, partner cross-functionally, mentor the Brand team, and measure campaign performance to inform future planning and demand generation.

Lead a small data engineering team partnering with Engagement Marketing to build scalable ETL/ELT pipelines, ensure data quality, define marketing metrics, integrate trusted data with ad platforms, and drive the data roadmap to enable measurement and growth.