Teams at Zeta Global

Lead programmatic analytics for clients and internal teams by analyzing campaign and model performance, designing tests, developing measurement solutions, recommending optimizations, and presenting actionable insights. Partner with Sales, Customer Success, Product, Engineering, and clients to align marketing strategies, reporting requirements, and optimization efforts with business goals.

Manage paid search accounts by translating client goals into channel plans, budgets, targeting, measurement, and testing roadmaps. Lead campaign execution, pacing, optimization, QA, tracking validation, and reporting across Google Ads and related platforms. Deliver performance narratives and business recaps, convert data into actionable recommendations, coordinate internal and external partners, and identify opportunities to improve campaign and client outcomes.

Manage end-to-end YouTube and Demand Generation advertising campaigns for clients, including setup, optimization, pacing, budget and bid management, reporting, and performance insights. Serve as the primary client contact, recommend improvements based on campaign KPIs, coordinate with internal teams, and ensure accurate and timely execution. The role requires hands-on Google Ads expertise across awareness, consideration, and conversion objectives, along with strong quantitative, communication, and organizational skills.