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GoFasti

1070- Growth Lead (B2C Mobile)

Posted 12 Days Ago
Be an Early Applicant
Remote
Hiring Remotely in USA
3K-3K Annually
Mid level
Remote
Hiring Remotely in USA
3K-3K Annually
Mid level
The Marketing Specialist will drive user acquisition strategies, design campaigns, develop PR initiatives for a B2C mobile audience, and analyze metrics to grow the app's user base.
The summary above was generated by AI

We Make Remote Work Remarkable • TopTalent from LatAm

Hello! We are GoFasti, a Talent-as-a-Service. GoFasti bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.

We need an English-fluent Growth Lead (B2C Mobile), based in Latin America, available to work remotely.
We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

Responsibilities:

  • Own and drive user acquisition strategy for the company´s app.
  • Design and execute campaigns to grow the app’s user base across relevant channels.
  • Develop and run PR campaigns and growth initiatives tailored to a B2C mobile audience.
  • Identify and leverage the most effective channels and tools to acquire new users.
  • Track, analyze, and report on key acquisition metrics and campaign performance.
  • Stay current on mobile marketing trends, competitor activity, and growth tactics.
  • Collaborate directly with the founder and leadership team.

Requirements:

  • 3+ years of experience in a marketing role focused on user growth or acquisition.
  • Proven experience in B2C user acquisition, specifically for mobile apps.
  • Demonstrated track record of growing a user base — portfolio or case studies required.
  • Experience with PR campaigns and organic/paid growth strategies.
  • Ability to independently design and execute a full marketing strategy from scratch.
  • Strong analytical skills and data-driven decision making.
  • Deep understanding of mobile app marketing ecosystems (App Store, Google Play).
  • Experience with performance marketing, influencer marketing, or viral growth tactics.
  • Ability to define and own KPIs tied directly to user acquisition.

It´s a Plus:

  • Previous experience marketing a messaging, social, or communication app.
  • Familiarity with LatAm or global B2C markets.
  • Experience using time-tracking tools in a remote work setting.

Compensation:

  • The Salary range offered for this position varies from (USD) $2,600 - $3,000 per month, depending on seniority and skillset.
  • This position is for an independent contractor, through a payroll platform.
  • The talent will work REMOTELY allocated at our client. 

Here are the steps for this process:
Application review/approval > Screening interview with GoFasti's team > We build and send your profile to our client > Profile review/approval by client > Interview with the client > Hiring and onboarding. 

Once you apply for the job, our team will review your resume. If it meets the requirements, we will contact you and move forward in the process. 

Note for Candidates Approached Directly:
If you were contacted directly by a member of our team and are interested in this opportunity, please do not apply through this link. Instead, reach out to the person who contacted you to coordinate a meeting.
Thank you!

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