Account Based Marketing Manager (Remote US)

Essential Functions

• Define ABM strategy and program architecture (e.g., tiering, prioritization criteria, governance, engagement stages, and measurement), creating a repeatable framework that can scale across specialties and segments. 

• Establish and maintain a target account management process in Salesforce (e.g., account identification/flagging, segmentation, buying group mapping support, and governance) and ensure target segments can be activated in marketing automation and ABM platforms. 

• Create and run ABM operating rhythms (weekly/monthly cadences), intake/brief requirements, and cross-functional workflows that enable consistent execution and fast iteration. 

• Launch and optimize sales-aligned, multi-channel ABM plays (pilot → refine → scale) across target account lists/specialties to drive engagement, pipeline creation, and opportunity progression. 

• Partner with Sales/BDR leadership to define target account objectives, buying group hypotheses, outreach orchestration, and SLAs; integrate marketing touches with BDR/sales sequences to improve conversion across stages. 

• Develop account insights and reporting (engagement, coverage, pipeline, and revenue influence), and use test-and-learn experimentation to continuously improve ABM plays, messaging, and channel mix. 

• Collaborate with Product Marketing, Content/Creative, Events, Sales Enablement, and Client Success to align account messaging, assets, and experiences to priority specialties and target accounts. 

• Carry out additional responsibilities as assigned based on business need. 

  

Minimum Requirements

• • 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals 

  • Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels) 

  • Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting 

  • Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems 

  • Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics 

  • Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing 

  • Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels 

  • Strategic thinker with strong program/project management skills and attention to detail 

  • Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees