Affiliate & Partner Channel Lead

Hi there, we're Yendo, and our vision is to empower everyday people to build a stronger financial future. In less than 2 years, we’ve saved customers over $100 million in unnecessary interest and fees.

We are using AI to unlock the $1.1 Trillion in vehicle equity trapped within cars owned by Americans in the form of a high limit, standard rate credit card for those traditionally excluded from mainstream financial offerings.

Yendo Credit Cards have similar APRs to those issued for prime borrowers with no hidden fees or overdraft charges and help build their customers' credit score. Yendo's credit limits are 4x higher than cards typically available for non-prime borrowers.

We're looking for a scrappy, commercially-minded Affiliate & Partner Channel Lead to own and scale Yendo's affiliate and partner channel. A foundation is in place, but there's a long way to go. You'll be responsible for expanding the partner ecosystem, standing up new platforms and relationships, and building the operational infrastructure to run it all at scale. This is a high-ownership role that sits at the intersection of growth, product, and partnerships, and the right person will treat what's already working as a launching pad, not a ceiling.

This is the right role for someone who has lived inside the affiliate world at a financial services brand or major publisher, knows how these platforms actually work from the inside, and can build a channel that drives real revenue with precision and accountability.

• Define and execute Yendo's affiliate and partner channel roadmap, with clear targets for CPA, LTV/CAC, and revenue contribution.

• Identify, prioritize, and activate the highest-ROI partners beyond Credit Karma -- LendingTree, NerdWallet, Bankrate, aggregators, and emerging distribution channels.

• Develop a tiered partner strategy -- from self-serve affiliate relationships to deeply integrated platform partnerships -- and manage the pipeline from prospecting through activation.

• Own end-to-end partner ops: draft and negotiate Insertion Orders (IOs), manage mocks and creative reviews, maintain tracking integrity, and ensure timely invoicing and reconciliation.

• Build and maintain the operational infrastructure for the channel -- partner onboarding playbooks, creative libraries, compliance checklists, and performance dashboards.

• Coordinate with Legal, Compliance, Product, and Design to get partners what they need, quickly, without creating bottlenecks.

• Serve as Yendo's primary admin and power user of the Impact partnership platform -- manage partner configuration, tracking links, commission structures, reporting, and invoicing.

• Keep the platform clean, current, and instrumented so leadership has real-time visibility into channel performance.

• Own channel P&L: set and manage CPA targets, monitor quality metrics (approval rate, fraud signals, LTV/CAC), and optimize the portfolio continuously.

• Work with the data team to build attribution models and test incrementality so we know exactly what the channel is delivering.

• Run structured A/B tests on offers, creative, landing pages, and targeting with partners to drive efficiency gains.

• Pull in shared resources -- creative, engineering, data, compliance -- efficiently and respectfully; you know how to get things done without owning a large headcount.

• Serve as the internal voice of the affiliate channel in growth reviews, budget planning, and product roadmap conversations.

• 3-8+ years of affiliate or performance partnership experience at a consumer fintech, financial services company, or major publisher/aggregator -- level and band will be calibrated to your depth.

• Hands-on experience working with Credit Karma, LendingTree, or similar financial comparison platforms -- you understand how listings work, how rates affect placement, and how to optimize within their ecosystems.

• Fluency with the Impact partnership platform (or equivalent like CJ, Partnerize, Rakuten) -- you can run it yourself, not just manage someone who runs it.

• Experience drafting and negotiating IOs, managing creative mocks and approval processes, and running the full operational lifecycle of a partner relationship.

• Comfort with performance data: you build your own reports, QA your own numbers, and spot anomalies before someone else does.

• You've expanded a channel, not just maintained one -- you have a story about meaningful growth you drove by adding partners and improving unit economics.

• You've worked in a startup or lean environment where scrappiness was a survival skill, not a buzzword.

• You understand the consumer credit ecosystem -- how people shop for credit products, how lead quality varies by source, and how funnel economics work in lending.

• You've navigated compliance-sensitive marketing environments and know how to move fast without cutting corners on regulatory requirements.

You own the number. Within your first few months you have key new partners activated, the ops infrastructure running cleanly, and attribution the team can trust. By the end of year one, Affiliate are a meaningful and growing revenue contributor, with improving CPA and LTV/CAC, and you have a clear point of view on where to invest to scale it further.

🤝 You can make a real impact to the lives of our customers.

💳 100 million Americans lack access to sustainable credit and are forced to use predatory loans. Think 500%+ APR alternative financing options such as Auto Title, Payday, Pawn, and Personal Loans. Each year almost 25% of adults are excluded from the mainstream credit system, severely inhibiting their chances of accessing affordable borrowing, getting a mortgage, or even an auto loan.

👨‍💼 Our executive team has multiple exits under their belts, having founded $100M+ revenue companies. Additionally, many executives have held leadership roles at public comapny and unicorn startups alike.

🧠 We are backed by leading VCs, accomplished entrepreneurs, respected philanthropists, and founders from across the U.S. Our backers are the minds and investors behind the success of the Apple Card, Brex, Dave, Scribd, Parse, Canva, Robinhood, Flexport, Gusto, Reddit, Notion, LinkedIn, among others.

Yendo is based in Dallas, Texas with a nationwide team. This role is remote or in our office in the Deep Ellum area of Dallas.

💰 Competitive Compensation

📈 Equity

🍎 Insurance

📊 401K

🏝 Unlimited PTO

Our core values

1. Our customers are our compass - We prioritize our customers' needs in every decision, guiding our work to solve real problems and create meaningful solutions. We make a positive impact by enhancing their experiences and addressing what truly matters to them.

2. Trust is earned, not assumed - We communicate openly, honestly, and with humility, earning trust through integrity and clarity in all interactions. By prioritizing straightforward communication and actions, we build strong relationships and ensure our intentions are always understood.

3. Diverse perspectives, stronger outcomes - We serve diverse customers and believe that different perspectives make us stronger. Committed to equity, we value each team member, ensuring all voices are heard and respected. By fostering an inclusive culture, we empower fair and meaningful contributions to drive our success.

4. Embrace Growth Together - We are drivers, we move with urgency, and we strive for excellence in everything we do. Our customers deserve the best, so we hold ourselves accountable to high standards. Through proactive ownership, thoughtful execution, and a commitment to bettering ourselves and our work every day, we deliver results that make a lasting impact.

5. Own every outcome - Rooted in expertise and creativity, innovation is at our core. We challenge norms, push past limitations, and seek to redefine boundaries. Yesterday’s plan may be outdated given today’s information and by questioning assumptions and challenging one another, we stay agile and open-minded, turning every situation into an opportunity to delight our customers.

6. Courage to challenge - Low ego, coaching, and mutual respect are the foundation of our teamwork. We empower each other and solve problems collaboratively without blame, creating a space for everyone to thrive and contribute to our collective success.