AI Marketing Strategy Manager

See Yourself at Telix

The AI Marketing Strategy Manager plays a key role within the Marketing Operations team, responsible for driving the strategic integration of artificial intelligence across marketing and related functions. This position focuses on identifying high-impact opportunities for AI adoption, developing frameworks to ensure responsible and effective implementation, and collaborating closely with digital, communications, and IT teams to enable scalable solutions. Success in this role requires a strong understanding of marketing principles, a strategic mindset, and a deep curiosity about emerging AI technologies, with an emphasis on translating innovation into measurable business outcomes.

Key Accountabilities:

• Define the AI roadmap for Marketing, identifying use cases that drive personalization, automation, predictive targeting, and operational efficiency.
• Establish frameworks for AI adoption, governance, and compliance, ensuring ethical, brand-safe, and data-secure usage.
• Act as the internal thought leader on AI in marketing, educating stakeholders on emerging trends, risks, and opportunities.
• Collaborate with Digital Marketing, Communications, IT, and Analytics teams to translate strategic AI opportunities into operational solutions.
• Partner with Commercial, Medical, and Market Access teams to explore cross-functional AI applications (e.g., customer insights, omnichannel orchestration, sentiment analysis, and forecasting).
• Serve as the bridge between strategy and execution, ensuring AI-powered initiatives are scalable, measurable, and business-aligned.
• Build and document repeatable frameworks for testing, adopting, and measuring AI tools and technologies.
• Lead vendor evaluations, pilots, and partnerships with AI solution providers.
• Establish KPIs and reporting dashboards to track AI’s impact on efficiency, engagement, and revenue.
• Develop training and enablement programs for marketing and cross-functional partners to safely and effectively use AI tools.
• Drive change management initiatives to ensure smooth adoption of AI within the marketing organization.

Education and Experience:

• Bachelor’s degree in Marketing, Business, Data Science, or related field; advanced degree preferred.
• 5+ years of experience in Marketing Strategy, Digital Marketing, or Innovation, with at least 2–3 years focused on AI, MarTech, or data-driven marketing.
• Strong understanding of AI applications in marketing (generative and agentic AI, predictive analytics, personalization, content optimization, etc.).
• Proven ability to develop strategic frameworks and manage cross-functional initiatives.
• Exceptional communication and stakeholder management skills, with the ability to influence at all levels.
• Strong business acumen and comfort translating technical concepts into strategic business opportunities.

Key Capabilities:

• Ability to connect emerging AI technologies to long-term business objectives and marketing strategy.
• Skilled at building strong partnerships across marketing, IT, data, and commercial teams to align strategies and execution.
• Capable of driving organizational adoption of new technologies, building confidence, and overcoming resistance to change.
• Adept at translating technical AI concepts into clear business opportunities and measurable outcomes.
• Strong analytical skills with the ability to set KPIs, measure impact, and optimize continuously.
• Exceptional ability to present complex ideas clearly, engage stakeholders, and influence decision-making at all levels..Continuous learning: Show a commitment to ongoing learning and professional development, continually seeking out opportunities to expand your knowledge and skills