Amazon Sales & Channel Marketing Manager

The Amazon Sales & Channel Marketing Manager drives NETGEAR’s commercial execution and performance on Amazon, partnering closely with the Sr. Manager to accelerate sales growth, optimize channel marketing performance, and ensure operational excellence across the platform.

This role owns day-to-day Amazon business performance, leads execution of sales and marketing initiatives, and leverages data-driven insights to improve traffic, conversion, and profitability. The ideal candidate is a hands-on eCommerce professional with strong Amazon expertise who thrives in a fast-paced, cross-functional environment.

This is a remote position based in the U.S. Candidates in PST or open to PST hours are highly preferred.

Key Responsibilities

Amazon Sales & Business Ownership

• Own day-to-day business performance across Amazon (primarily US, with exposure to international markets as needed).

• Drive revenue, margin, and sales performance tracking, identifying risks and opportunities and recommending corrective actions.

• Execute annual and quarterly sales plans in alignment with broader business objectives.

• Manage Amazon Vendor Central operations, including pricing strategy execution, promotions, inventory health monitoring, and issue resolution.

• Partner with Sales Operations and Finance to contribute to forecasting, demand planning, and inventory optimization decisions.

• Lead preparation of materials, insights, and analysis for business reviews and Amazon-facing meetings.

Channel Marketing & Conversion Optimization

• Drive execution of Amazon channel marketing initiatives to drive traffic, conversion, and sales growth.

• Partner with Marketing to optimize paid media, Amazon Advertising (AMS), and search visibility strategies.

• Lead ongoing optimization of product detail pages (PDPs), including content updates, imagery, A+ content, video assets, and review management.

• Analyze conversion performance and implement data-driven improvements aligned with Amazon best practices.

• Drive execution of product launches and brand campaigns on Amazon in coordination with Global Marketing and Creative teams.

Assortment & Category Management

• Own assortment accuracy and optimization, ensuring listings are complete, compliant, and positioned competitively.

• Lead coordination of new product introductions (NPI) and end-of-life (EOL) transitions across Product, Operations, and Marketing.

• Conduct competitive and category analysis to inform pricing, content, and promotional strategy.

• Oversee promotional setup, pricing validation, and assortment compliance to ensure flawless execution.

Reporting, Insights & Performance Optimization

• Own tracking and reporting of key performance metrics including sales, traffic, conversion, advertising efficiency, and margin.

• Develop and maintain dashboards and weekly performance summaries in partnership with Sales Operations.

• Translate data into actionable insights and proactively recommend business optimizations.

• Lead testing initiatives (content updates, pricing adjustments, promotions) and document performance impact and learnings.

Cross-Functional Collaboration

• Work closely with Marketing, Product, Sales Operations, and Finance to ensure coordinated Amazon execution.

• Act as a reliable point of contact for day-to-day Amazon-related questions and operational needs.

• Support internal communication by sharing updates, insights, and action items related to Amazon performance.

Required Qualifications

• 5+ years of experience in eCommerce, Amazon operations, digital retail, or channel marketing.

• Bachelor’s degree required.

• Demonstrated ownership of Amazon business performance (Vendor Central and/or Seller Central experience required).

• Strong analytical capability with advanced Excel skills and experience building dashboards and performance reporting.

• Proven ability to manage multiple initiatives independently in a fast-paced environment.

• Experience influencing cross-functional partners without direct authority.

Key Performance Indicators (KPIs)

• Sales growth vs. plan

• Conversion rate and traffic trends

• PDP content accuracy, compliance, and quality

• Advertising performance metrics (ROAS, ACOS)

• On-time execution of launches and promotions

• Accuracy and timeliness of reporting and analysis

Company Statement/Values:  

At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.  

We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. 

We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. 

NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.