(Associate) Director of Integrated Media

About The Role

The (Associate) Director of Integrated Media will oversee all paid media activity for an enterprise-level client across brand and performance channels. They will serve as a primary client-facing media lead, partnering with senior stakeholders and executional marketing teams to build strategy, communicate performance, present insights, and ensure media programs are executed with accuracy and consistency. This role requires strong command of full-funnel media, reporting, and measurement, along with the ability to clearly translate data into actionable next steps. This role also requires the ability to integrate with creative, audience, analytics, consumer journey, organic and all other aspects of holistic marketing.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. 

As an (Associate) Director of Integrated Media for Optimal, you are responsible for collaborating closely with the strategy team to understand the overarching communications and media direction, then work with paid media specialists and business intelligence to ensure that the strategy is implemented effectively and reflected in ongoing optimizations, reporting, and testing.  A high standard for reporting, communication, and collaboration is essential, along with the ability to manage complex programs with direct and indirect reports.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• Account Ownership and Client Relationship Management – Serve as paid media’s primary point of contact for enterprise-level client(s) and day-to-day marketing partners. Lead monthly, quarterly, and annual performance discussions, both virtually and in person.
• Reporting – Partner with analytics and business intelligence to develop integrated reports that clearly communicate performance and provide actionable insights. Ensure consistency and accuracy across all reporting.
• Analysis – Evaluate KPIs, trends, and platform-level signals to identify opportunities, diagnose shifts in performance, and recommend optimizations aligned with the approved strategy.
• Collaboration – Work closely with the Director of Key Accounts, the strategy team, and internal teams including performance media, analytics, creative, and business intelligence to ensure seamless execution of strategic plans.
• Strategy Implementation – Translate the strategy team’s direction into actionable paid media plans. Support ongoing planning, budget allocation, testing frameworks, and channel coordination to bring the strategy to life in execution.
• Work with Industry Experts and Vendors – Maintain strong relationships with platform partners and agency-side experts. Leverage their insights and capabilities to strengthen media programs.

Minimum Qualifications & Skill Requirements:

• 8+ years of full-time, professional paid media experience across multiple channels, with demonstrated expertise in full-funnel planning, optimization, and reporting
• Proven experience presenting to enterprise-level clients and senior marketing stakeholders
• Strong analytical skills with fluency in interpreting platform, attribution, and web analytics data
• Experience overseeing large budgets and multi-channel media plans
• Ability to translate data into insights and communicate media performance clearly and concisely
• Familiarity with MMM/MTA or multi-layered media structures is a plus
• Proficient in Excel and PowerPoint
• Excellent written and verbal communication skills
• 4-year Bachelor’s degree in business, marketing, advertising, analytics, or a related field is a plus

Optimal is proud to offer the following:

• The base salary ranges from $100k to $150k annually, depending upon factors including, but not limited to, experience, skill level, education, and location.
• Flexible Time Off
• Paid Leave for New Parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Tuition Reimbursement
• Professional development opportunities
• Rewards and recognition programs

Office Hours

This role is based out of our Austin office. We work on a hybrid basis at our office locations, with many team members working entirely from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.