Associate Manager, Paid Social

The Role

Wpromote is looking for a sharp Associate Manager, Paid Social to join our team and help execute full-funnel paid social campaigns for a portfolio of exciting clients. This is a hands-on, individual-contributor role focused on campaign execution, analysis, and client communication — the foundation of Wpromote's paid social discipline, and a growing part of our vision for an integrated paid media team spanning paid social, paid search, creative, analytics, and programmatic.

We're looking for someone who's analytical, strategic, proactive, and conversion-focused, with a hustler's mentality and genuine curiosity about how paid social platforms, AI-enabled tools, and automation are changing the way we work.

You Will Be

Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X)

Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives

Owning day-to-day client communications, including performance updates and next-step recommendations

Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently

Collaborating with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that's integrated into broader cross-channel media plans

Staying on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and presenting these findings in department meetings and to clients

Helping lead audits and RFPs to win new business

Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching

You Must Have

2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment

Two- or four-year degree in business, marketing, or a related discipline

Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.)

Strong knowledge of Meta Ads Manager

Familiarity with Google Analytics or similar analytics tools

Meta Blueprint Certification preferred

Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools

Continually seeks innovative and breakthrough ideas, approaches, and solutions

Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail

Nice to Have

Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr

Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social

Interest in contributing to new business pitches, audits, or account growth planning