WHO WE ARE:
Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.
HOW WE WORK:
At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us.
Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers.
When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?
JOB TITLE: Associate Product Marketing Director
LOCATION: Remote US
THE ROLE:
This is a senior individual contributor role with end-to-end ownership of the strategy, go-to-market direction, and growth impact of INSTRUMENT, one of Splice’s most important product surfaces. You’ll operate as a hands-on strategic partner to Product, Marketing, and Growth, shaping positioning, influencing roadmap decisions, and leading high-impact launches and evergreen initiatives. Success in this role is measured by sustained business impact and your ability to elevate creative, creator-centric marketing across teams.
TEAM INFORMATION:
At Splice, Product Marketing is a deeply strategic function focused on connecting customer needs, product direction, and business outcomes. This role sits on the Product Marketing team and is dedicated to INSTRUMENT, a core growth surface within Splice’s instrument portfolio, operating as a senior partner to Product, Marketing, and Growth with clear ownership of strategy, go-to-market direction, and market impact.
WHAT YOU’LL DO:
- Own category strategy and growth for INSTRUMENT, including positioning, narrative, customer definition, and long-term market opportunity.
- Be accountable for measurable business impact, with INSTRUMENT expected to drive the majority of growth across the instrument portfolio.
- Lead GTM strategy end to end, spanning major launches, in-product moments, and evergreen initiatives that compound growth over time.
- Partner deeply with Product leadership to influence product roadmap decisions and tradeoffs based on customer value, market fit, and growth potential.
- Define and evolve core audiences and use cases, grounding strategy in real creator workflows and behaviors.
- Establish and own success metrics across adoption, activation, retention, and monetization, co-owning outcomes with Product and Growth.
- Inspire and elevate creative marketing execution, setting a high bar for originality, craft, and engagement across campaigns and tactics.
- Operate as a senior cross-functional leader, aligning Product, Marketing, Growth, Data, and Partnerships around a shared strategy and learning agenda.
JOB REQUIREMENTS:
- 7–10+ years of Product Marketing experience, with demonstrated ownership of strategy, GTM, and growth outcomes.
- Experience owning a major product, category, or growth surface, with accountability for real business results.
- Proven ability to influence product direction through positioning, customer insight, and market perspective.
- Deep fluency in GTM strategy, including launches, evergreen growth, and in-product moments.
- Experience defining customer segments, use cases, and narratives that meaningfully shape product and marketing decisions.
- Comfort operating in complex product portfolios with multiple brands, surfaces, or bundled offerings.
- Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders.
- Strong analytical instincts, with the ability to define success metrics and interpret impact, even in imperfect or ambiguous systems.
- Excellent written and verbal communication skills, with the ability to create clarity, alignment, and momentum at the senior level.
NICE TO HAVES:
- Experience in music creation, creative software, or creator-led platforms.
- Hands-on familiarity with music production workflows, including DAWs, plugins, or virtual instruments.
- Background in subscription or platform businesses, including pricing, packaging, or lifecycle growth.
- Comfort working in AI-powered or rapidly evolving product spaces, especially where creator trust and ethics matter.
- Strong creative instincts, with a track record of raising the bar on originality, craft, and cultural relevance in marketing.
- Prior experience mentoring or informally leading other PMMs or cross-functional partners.
SPLICE BENEFITS:
- Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
- Time Off: Unlimited PTO to recharge and thrive.
- Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
- Retirement Savings: 401(k) plan with immediate vesting and company match.
- Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
- Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
- Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
- Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
The national pay range for this role is $156,973 - $196,216. Individual compensation will be commensurate with the candidate's experience.
Splice is an Equal Opportunity Employer
Splice provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Top Skills
Similar Jobs
What you need to know about the Austin Tech Scene
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
