B2B Content & Thought Leadership Strategist (Contract)

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Families, teachers, and school leaders use ClassDojo to share what’s happening throughout the school day through photos, videos, messages, and activities. Today, ClassDojo is used in over 95% of U.S. schools and reaches millions of children and families across ~180 countries.

As our Districts business continues to grow, we’re investing in stronger district-focused thought leadership, executive-facing storytelling, and strategic content that helps district leaders understand the value of ClassDojo at scale.

We hire for talent density. Our team includes talented, entrepreneurial teammates with experience across education and technology companies including Instagram, Netflix, Dropbox, Stripe, Uber, and more. We believe great people do the best work of their careers when they’re given ownership, autonomy, and meaningful problems to solve.

What you'll do:

As a B2B Content & Thought Leadership Strategist supporting the Districts team, your goal is to develop high-quality district-leader-facing content and thought leadership that supports ClassDojo’s B2B marketing efforts and broader GTM priorities.

You’ll work directly with the Head of B2B Marketing & Demand Generation and partner closely with PMM and GTM stakeholders to shape district-focused narratives, support campaign priorities, and strengthen the consistency and quality of district-facing content.

You are a strong editorial thinker and storyteller who understands how to create compelling B2B content for executive audiences. You’re comfortable operating independently, managing multiple simultaneous workstreams, and moving quickly as priorities evolve.

Responsibilities:

• Develop district-focused thought leadership and executive-facing content

• Build and manage editorial calendars tied to campaign moments and GTM priorities

• Translate campaign themes and PMM messaging into compelling district-facing narratives

• Produce high-quality long-form content, nurture assets, webinar support materials, and campaign-aligned content

• Support messaging refinement and content iteration across district marketing initiatives

• Partner cross-functionally with Marketing, PMM, and GTM stakeholders

• Support nurture email optimization and campaign messaging updates

• Assist with HubSpot campaign creation and email build support as needed

• Support webinar programming and district-focused campaign initiatives

• Assist with basic video editing and content formatting support when needed

• Help strengthen the consistency, quality, and strategic direction of district-facing content

Requirements:

• 5+ years of experience in B2B content marketing, editorial strategy, thought leadership, or demand generation content roles

• Strong writing and storytelling skills for executive or district-level audiences

• Experience developing thought leadership, long-form content, nurture content, or campaign-aligned assets

• Strong editorial instincts and narrative development skills

• Ability to operate independently without highly structured briefs

• Experience managing multiple simultaneous content workstreams

• Strong cross-functional collaboration and communication skills

• Ability to adapt quickly in fast-moving startup-style environments

• Experience translating strategic messaging into compelling audience-facing content

Bonus experience:

• Experience in EdTech or K-12 marketing

• Experience marketing to district leaders or school administrators

• HubSpot experience

• Video editing skills

• Experience supporting webinar programming or campaign launches

• Experience working in high-growth startup environments

This is a contractor position based in the United States. The role is approximately 28 hours per week (~4 days/week) and is fully remote.

ClassDojo takes a number of factors into consideration when determining final contract rates, including geographic location, experience, and skillset. The estimated hourly rate range in the United States for this role is $70/hr - $90/hr.

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

• How ClassDojo Connects Parents, Students, and Teachers 

• “Whats New on ClassDojo 2023”

• TechCrunch Article: Second Act comes with First Profits

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

#LI-Remote