BDR/ SDR Lead

Function: Revenue/ Sales Development

Location: Remote-First (US Based, East Coast)

Type: Full-Time

Reports To: VP of Sales US

Player Coach Role: This is an individual contributor leadership role

As we continue to evolve the SDR function, you will be in the field while helping to architect the systems and playbooks to scale the team. The ability to produce real pipeline results today, while building for tomorrow, is the defining requirement of this role. You’ll manage a small team to support the growth of this function.

About the Role:

vialytics is looking for an SDR/BDR Lead — someone who is both a builder and a doer. This is a strategic individual-contributor leadership role for someone who has strong experience testing and successfully deploying AI tools to optimize SDR work.

In this role you’ll work with the team to design AI-assisted prospecting workflows, deploy intelligent agents in partnership with Revenue Operations, interpret buying signals, and deliver highly qualified, discovery-ready opportunities to both our direct sales force and our channel partner network.

Critically, this role demands a player–coach mentality as this team is in a growth phase. You will be building the playbook while running the plays. Results cannot wait for systems to be perfect, and systems cannot be built without the insight that comes from doing the work. If you are looking for a team to manage with perfect processes in place on day one, this is not that role. If you thrive on proving the model while scaling it, read on.

Our ideal candidate brings experience in govtech, public-sector SaaS, or adjacent regulated markets and has already operated somewhat in an SDR environment using AI tools. You understand which signals matter, how to build sequences that respect a municipality's buying cycle, and why a 'meeting booked' means nothing without foundational discovery already embedded.

Why This Role Exists

vialytics is scaling its go-to-market motion across U.S. municipalities and county governments. As we grow both a direct sales team and a channel partner ecosystem, we need someone who can help us optimize our pipeline engine in a way that is precise, repeatable, and AI-native. This role is the connective tissue between intelligence (signals, data, agents) and revenue (qualified opportunities handed off cleanly to Account Executives and partners).

The person in this role must be comfortable spending some of their time generating real pipeline results while building/ optimizing the infrastructure. There is no hand-off moment where 'building' ends and 'executing' begins — both are constant, and the expectation is that results are visible throughout the growth phase, not deferred until the playbook is complete.

Individual Contribution — Own the Number While Building the System

• Prospect, outreach, and book qualified meetings yourself — every week — while simultaneously building the workflows, sequences, and agent stack that will eventually scale this motion in collaboration with the Revenue Operations Team.

• Treat your own activity as the first proof point for every process you design: if it does not work for you as an IC, it will not scale to a team

• Maintain personal pipeline metrics and report on IC-level results alongside system-level performance — both matter, always

AI-Enabled Pipeline Generation

• Design, deploy, and iterate on AI agents and automation workflows that prospect, personalize outreach, and surface buying intent signals across target municipal accounts

• Partner closely with Revenue Operations to select, configure, and optimize SDR-facing AI tools (signal platforms, sequencing tools, conversational intelligence, LLM-based personalization)

• Continuously monitor agent performance and tune prompts, triggers, and sequences based on conversion data — treating the tech stack as a live system, not a set-and-forget tool

Signal Intelligence & Prioritization

• Monitor and act on intent signals: budget cycles, RFP activity, leadership transitions, infrastructure grant announcements, and digital transformation initiatives at the city and county level

• Build and maintain a signal-to-action playbook that connects external triggers to specific outreach strategies and messaging frameworks

• Work with the data team to ensure CRM hygiene and account scoring models reflect real-world govtech buying behavior

Qualified Meeting Creation — With Discovery Baked In

• Produce not just 'meetings' but qualified pipeline events: introductory calls where basic discovery has already been embedded in the pre-meeting exchange and summarized for the receiving AE or partner

• Develop multi-channel outreach sequences (email, phone, LinkedIn, community/association presence) tailored to public-sector personas (IT Directors, City Managers, Public Works, Procurement)

• Ensure every handoff includes a structured briefing: account context, pain signals identified, stakeholder map, and next-step recommendation

Revenue Operations Partnership

• Serve as the primary SDR voice in RevOps sprint cycles — bringing field observations back into tooling decisions, workflow design, and reporting infrastructure

• Contribute to the design of the handoff protocol between SDR-generated opportunities and the direct sales team or channel partner, ensuring a frictionless transition via CRM and deal management systems

• Maintain real-time visibility dashboards for pipeline activity, outreach performance, and funnel conversion rates

Channel Partner Alignment

• Develop an SDR motion specifically designed to support channel partners — generating sourced leads, co-marketing touchpoints, and jointly qualified opportunities that flow cleanly into partner deal registration

• Coordinate with the channel team to align on territory, personas, and messaging to avoid duplication and maximize partner-led pipeline

What Success Looks Like In This Role:

In your first 90 days:

• You are personally generating pipeline — real opportunities, real outreach, real results — from week one

• AI-assisted outreach workflows are live and producing initial pipeline data

• Signal playbook drafted and validated with Revenue Operations

• Handoff protocol agreed upon with Sales and Channel teams

In your first 6 months:

• Consistent generation of qualified, discovery-ready opportunities for both direct AEs and channel partners — as an IC

• AI agent stack is measurably improving outreach efficiency (response rate, time-to-meeting, meeting-to-opportunity conversion)

• Documented playbook exists and is ready to onboard the next hire

• You have identified at least two process improvements that reduce pipeline latency

At 12 months:

• A repeatable, AI-native SDR engine is in place — scalable, documented, and proven by your own results

• You are recognized internally as both the top individual contributor in pipeline creation and the subject-matter authority on AI-enabled sales development

• The foundation is set to hire and coach the next SDR(s) into a system that already works

QUALIFICATIONS

Required

• 3+ years of experience in a Sales Development, Business Development, or related outbound role

• Proven track record as a high-performing IC — you have consistently hit or exceeded personal pipeline and meeting targets, not just managed others who did

• Native-level fluency with AI in an SDR context: you have configured, deployed, and iterated on AI-powered prospecting and outreach tools — not just used them

• Demonstrated experience working alongside or within Revenue Operations to build workflows, not just execute them

• Strong understanding of the public-sector / govtech buying environment: long cycles, committee decisions, budget timelines, procurement constraints

• Proficiency with modern GTM stack: CRM (Salesforce or HubSpot), sequencing platforms, signal/intent tools, and at least one AI agent or automation layer

• Exceptional written and verbal communication — able to craft personalized, credible outreach to senior government officials

• Comfort operating in an ambiguous, build-as-you-go environment where you are simultaneously the strategist, the executor, and the proof of concept

Strongly Preferred

• Direct govtech, municipal SaaS, or public-sector software sales experience

• Experience supporting a channel partner ecosystem from an SDR or demand-generation perspective

• Familiarity with infrastructure, public works, or asset management domains

• Prior experience in a startup or early-stage scaleup environment where playbooks were built, not inherited — and where you were the one building them

Compensation & Benefits

• 75-85k base + variable component based on pipeline & qualified meeting targets
• Full medical, vision, dental
• $1500 Professional Development Budget
• $35 monthly Wellness Budget
• 18 PTO Days
• 8 Sick Days
• 12 Weeks of Parental Leave