Brand and Creative Manager

Position Purpose

Viventium is looking for a hands-on Brand & Creative Manager to own how our brand looks, sounds, and shows up everywhere. This role is equal parts strategy and execution; you’ll shape the brand and roll up your sleeves to bring it to life. You’ll be the go-to brand steward, creative problem solver, and consistency champion, helping turn complex payroll and HR topics into clear, compelling stories that resonate with our audience.

Key Objectives

1. First 30 Days
Complete a brand and creative audit of priority channels (website, email, sales collateral, campaigns).
Deliver a top 10 brand issues & opportunities list, prioritized by impact and effort.
Document initial brand voice principles (tone traits, language patterns, do/don’t examples).
Produce a one-page strategy-to-creative summary explaining:
Who we’re for
What problems we solve
What we want people to think, feel, and do
Ship 2–3 quick-win assets or templates that immediately improve speed or consistency.

2. First 90 Days
Deliver and roll out Brand Voice Playbook v1 with real-world examples.
Ensure 100% of new marketing assets follow brand standards (spot checks).
Reduce creative rework by 25% through better briefs and clearer direction.
Lead creative direction for 2+ campaigns or launches, translating strategy into:
Core idea
Messaging hierarchy
Visual direction
Build a core template library covering at least 60% of recurring needs (sales, email, social, webinars, one-pagers).
Reduce turnaround time for standard assets by 30%.

3. First 6 Months
Achieve 90% brand compliance across outward-facing materials.
Establish a brand governance process (reviews, ownership, cadence).
Retire outdated or off-brand assets; reduce “in-the-wild” misuse by 75%.
Own creative strategy for quarterly priorities, ensuring campaigns and launches feel cohesive and intentional.
Improve performance in at least two channels through clearer messaging and stronger creative:
+10–15% CTR (email or paid), or
+10% landing page conversion rate
Expand templates to cover 80%+ of recurring asset creation.
Reduce ad-hoc creative requests by 50%.
Document workflows so quality and consistency don’t rely on one person.

4. Success by 6 Months
The trusted brand steward
A clear translator of strategy into creative
A multiplier, not a bottleneck

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

-Brand Strategy & Governance
Own and evolve Viventium’s brand identity, voice, and visual standards.
Maintain and enforce brand guidelines across all internal and external channels and help teams apply them correctly.
Ensure brand consistency across marketing campaigns, product launches, sales materials, events, and employer branding
Translate company strategy into creative direction for campaigns and launches.

-Creative Direction & Execution
Lead creative concepting and execution for campaigns, product marketing, and thought leadership
Design high-quality assets across digital and print, including:
Campaign creative (ads, landing pages, email, nurture)
Web graphics and UI-adjacent visual elements
Sales enablement materials (one-pagers, decks, case studies, solution briefs)
Event and field marketing materials (booth, signage, swag, handouts)
Social content (static, carousel, short-form video, motion)
Translate complex payroll and HR concepts into clear, compelling creative narratives
Review and approve creative assets to ensure quality, accuracy, and brand alignment
Build templates to scale asset creation

-Cross-Functional Collaboration
Partner with Marketing Ops, Segment Marketing, Experiences, Product, HR, and Sales on brand-related initiatives.
Manage creative vendors and agencies as needed, including budgeting and timelines.

-Performance & Optimization
Track and analyze brand and creative performance metrics.
Continuously refine creative approaches based on engagement and business outcomes.
Stay current on brand, design, and SaaS marketing trends.

-Success Looks Like
A brand that feels cohesive, confident, and instantly recognizable.
Scaled creative output without sacrificing quality.
Marketing and Sales teams get what they need, on time, with fewer revisions.
Creative that contributes directly to pipeline and perception.

Minimum Qualifications

• 4+ years of experience in brand/design/creative roles
• Proven experience managing brand identity and creative execution at scale
• Strong portfolio demonstrating brand storytelling, design, and campaign work
• Strong command of layout and typography; high bar for craft
• Comfort working fast, juggling multiple requests, and shipping iterative creative
• Clear communicator who can take feedback and translate it into better work

Preferred Qualifications

Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion/video (After Effects, Premiere, Canva, or similar)

Experience with AI-assisted creative workflows (e.g., Midjourney, Adobe Firefly, Canva Magic, ChatGPT)

• Traits We’re Looking For
  -Builder mindset: you like putting structure in place, not just making one-off assets
  -Sharp eye and design sensibility + velocity: high standards without getting stuck in perfection
  -Story-first creativity: you design to communicate, not just add visual flare
  -Collaborative ownership: you want to be the person who makes things happen
  -Empathy: you can step into our buyers’ shoes and design accordingly