Brand Designer

What You'll Be Doing:

Work collaboratively with design, copywriting, marketing, social media, advertising, and PR teams to spread the word of AllTrails through world-class creative

Concept and produce motion-first paid advertising creative using After Effects, with occasional video editing in Premiere or Final Cut

Build templates and modular motion systems (in Figma and Adobe tools) that enable high-quality creative to be generated and iterated quickly at scale

Generate effective brand creative with an iterative mindset to drive growth and continuously optimize performance across animated and static formats

Ensure brand consistency across all touchpoints, translating our brand systems into compelling creative executions while pushing the AllTrails brand forward through best-in-class design

Clearly articulate design decisions to stakeholders, co-workers, and external vendors and incorporate feedback quickly

Work quickly and effectively juggle multiple projects in a fast-paced, performance-driven environment

Requirements:

3+ years of professional design experience, with significant experience creating motion-driven marketing and paid advertising creative

A strong portfolio showcasing real-world examples of creative executions for advertising campaigns across social, display, broadcast, and digital platforms

Demonstrated ability to design high-converting animated digital advertising assets for paid social, display, affiliate networks, and video platforms that align strongly with overall brand look and feel

Advanced proficiency in After Effects; working knowledge of Premiere and/or Final Cut for editing and finishing

Strong understanding of motion principles (timing, pacing, typography in motion, transitions) and how motion impacts performance marketing

Experience working closely with marketing teams to understand campaign objectives, target audience, and key performance metrics

Ability to regularly produce high quality communications with attention to detail and strong design fundamentals; can demonstrate a strong understanding of layout, typography, visual hierarchy, and how these translate into motion

Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop)

Self-motivated with an ability to work in a fast-paced and sometimes ambiguous remote work environment

Strong organizational and time management skills

Able to take constructive feedback and evolve designs to meet business objectives

Humility, empathy and open-mindedness — no egos

Bonus Points:

 

Experience designing for various groups of people (international audiences, multi-language localization, accessibility for people with disabilities, etc.)

Experience designing localized creative for international markets

Perks & Benefits:

 
 

Competitive and equitable compensation, including ownership through equity and performance-based bonuses.

Comprehensive health, dental, and vision coverage to support your physical and mental well-being.

Unlimited PTO in addition to company holidays. 

Dedicated time once a month to test and improve our product through company-wide no-meeting days.

Fully paid parental leave to birthing and non-birthing parents.

401k Match & access to financial wellness resources through Origin.

Remote work stipend to help you design a comfortable and productive home office.

Annual learning stipend to invest in your long-term professional growth and skills.

Exclusive discounts on our subscriptions and merchandise for you and your friends & family.

An authentic investment in you as a human being and a professional—we value your identity as much as your output.