The Brand Measurement Consultant will enhance brand measurement frameworks, define marketing effectiveness principles, build attribution models, and advise on KPI integration for client's brand initiatives.
About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops and none of the agency fluff. We’re trusted by the most buzzed-about early stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm, among many others.
About the Role
We’re hiring a Brand Measurement Consultant to support one of our clients in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics.
What You'll Do
- Audit and enhance the client’s brand measurement framework
- Define best-in-class brand marketing effectiveness principles (metrics, methodology, timing)
- Build attribution models that clarify brand impact by campaignAdvise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomes
- Offer insights from cross-industry best practices
- Partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies
Key Questions You'll Help Answer
- Are we making meaningful progress with our brand — beyond media distribution?
- What signals can we trust when KPIs fluctuate?
- How can brand metrics guide initiatives across audiences and segments?
- What does effective brand measurement look like at top-performing companies?
What We're Looking For
- 10–15+ years of experience in brand measurement, marketing analytics, or research consulting
- Deep knowledge of brand health tracking, survey design, and attribution frameworks
- Experience integrating brand KPIs into MMM/econometric models
- Strong communication skills and experience presenting to senior stakeholders
- Ability to navigate complex measurement challenges and bring clarity to ambiguity
Nice to Have
- Experience in fintech, tech, or media
- Proficiency with tools like Recast, Nielsen, or MMM platforms
- Skills in Python, R, or data visualization tools
- Collaboration with social, brand, or sponsorship marketing teams
Top Skills
Nielsen
Python
R
Recast
Right Side Up Austin, Texas, USA Office
Austin, TX , United States
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